Abstract Despite increased awareness and policy support, numerous rural individuals in India continue to struggle with the adoption of ecologically sustainable practices. This study examines the impact of village leaders’ emotional intelligence (EI) on promoting community-focused environmental education and enhancing action competence for sustainable rural development. A comparative case study including twelve villages – six high-performing and six underperforming – was conducted using leader self-assessments, community questionnaires, and field observations. The findings indicate that villages led by individuals with elevatedEI excel in water conservation, waste management, community engagement, and the development of sustainable infrastructure. These leaders exhibit heightened motivation, empathy, and social acumen, facilitating collaboration and participatory governance. The research highlights the importance of emotionally intelligent leadership in linking environmental consciousness with sustainable community practices.
Khalid et al. (Mon,) studied this question.