What question did this study set out to answer?

This work aims to explore new trends in consumer behaviour resulting from the COVID-19 pandemic in Uttarakhand.

May 20, 2026Open Access

Emerging New Trends in Consumer Behaviour During the Covid-19 Pandemic in Uttarakhand

Key Points

This work aims to explore new trends in consumer behaviour resulting from the COVID-19 pandemic in Uttarakhand.
Analyzed recent consumer behavior patterns during the pandemic in Uttarakhand
Utilized survey data from various consumer demographics
Reviewed existing literature on consumer trends and impacts of COVID-19
Identified a shift towards online purchasing, with a 40% increase in e-commerce transactions
Noted changes in priorities, with health and safety becoming primary consumer concerns
Documented the rise of local product purchases, up by 35% during the pandemic

Abstract

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