Engagement of Frontline Staff in WOC Education Using a Video-Focused Method

ABSTRACT BACKGROUND: Engaging multigenerational frontline staff in wound, ostomy, and continence (WOC) education is challenging. During a pandemic, it was imperative for our WOC team to develop an innovative method to provide hospital and nursing staff with evidence-based practice (EBP) education. CASE: After reviewing nursing education literature and observing how Generation Z learners engage with information, our WOC team recognized the need to expand our education beyond traditional methods. Our teaching was done at the bedside, during lectures or via the integrated learning management system annual mandatory “Wound Care” module. To engage the new hires and re-energize experienced staff, we created intriguing and easily accessible short videos modeled after the TikTok social media platform. The goal was to deliver practical, accessible content that empowered hospital staff to implement WOC guidelines at the bedside. Our team developed a WOCTok video series and published the videos monthly on the intranet and a summary article in our hospital-wide newsletter. CONCLUSION: Short-form video stories, featuring staff as subject matter experts and actors, increased engagement with WOC education. Staff eagerly anticipated each new video, which expanded learning opportunities and strengthened the integration of EBP.