The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Wearable technologies2016 · 215 citations
2. 2Wearable technologies: The role of usefulness and visibility in smartwatch adoption2016 · 494 citations
3. 3RFID—the “Next Step” in Consumer–Product Relations or Orwellian Nightmare? Challenges for Research and Policy2009 · 82 citations
4. 4Virtuality as place and process2013 · 41 citations
5. 5Smart objects as building blocks for the Internet of things2009 · 1,475 citations