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Journal Article External Search Effort: An Investigation Across Several Product Categories Get access Sharon E. Beatty, Sharon E. Beatty Search for other works by this author on: Oxford Academic PubMed Google Scholar Scott M. Smith Scott M. Smith Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 83–95, https://doi.org/10.1086/209095 Published: 01 June 1987 Article history Received: 01 September 1985 Revision received: 01 October 1986 Published: 01 June 1987
Beatty et al. (Mon,) studied this question.
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