Attitudes Toward Risk Among Peasants: An Econometric Approach

Abstract Attitudes toward risk among peasants in Puebla, Mexico, are derived from survey data in a model of safety‐first behavior. The measurements of behavior toward risk obtained are then explained by a set of socioeconomic and structural variables that characterize peasant households. Knowledge of the determinants of attitudes toward risk is, in tum, useful for the purpose of tailoring technological recommendations to particular categories of peasants.