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Abstract We conducted this study to test the impact of values on women's sustainable consumption behavior. The sample consisted of 600 women in Ankara, Turkey. We used a list of 23 values from five value types from Schwartz's model. We measured sustainable consumption behavior with a five‐point scale for 14 environment‐friendly behaviors. We found that the values of this sample of Turkish women are related to their behaviors. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.
Şener et al. (Mon,) studied this question.