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Online social networks are designed to encourage disclosure while also having the ability to disrupt existing privacy boundaries. This study assesses those individuals who are the most active online: “Digital Natives.” The specific focus includes participants’ privacy beliefs; how valuable they believe their personal, private information to be; and what risks they perceive in terms of disclosing this information in a fairly anonymous online setting. A model incorporating these concepts was tested in the context of communication privacy management theory. Study findings suggest that attitudinal measures were stronger predictors of privacy behaviors than were social locators. In particular, support was found for a model positing that if an individual placed a higher premium on their personal, private information, they would then be less inclined to disclose such information while visiting online social networking sites.
Millham et al. (Mon,) studied this question.
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