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We show what the influential factors and practical strategies are that contribute to agile project management success. The research model comprises three people-related factors (personal characteristics, team capability, and customer involvement), three technological factors (gamification, artificial intelligence, and marketing intelligence), and one dependent variable (agile project management success). Based on 143 questionnaire responses, our findings reaffirm the positive impact of personal characteristics and customer involvement while challenging the roles of gamification and team capability, suggesting that their effects are more context-dependent than previously thought. Our findings also highlight that agile project management success depends on the interplay between remote work and team capability, with strong team skills being highly important for agile methodologies, especially in traditional office settings.
Koudriachov et al. (Fri,) studied this question.