Maps and Journeys: An Ethno-methodological Investigation

The notion of the “cognitive map” has long been central to studies of maps, wayfinding, and navigation. In this article we provide an alternative approach to studying map use that re-situates these activities as shared social and cultural practices. The article draws on ethno-methodology and conversation analysis to study video of two examples of naturally organized map reading. We explore how journeying with maps is part of the in situ organization of matters such as workplace tasks, means of transportation, having a “nice day out,” maintaining friendships, and so on. In our first clip, a saleswoman consults an A–Z map while stopped at traffic lights in order to plan the journey ahead. In the second clip, a group of friends consult a map as they set off for a day trip together in a car. These clips provide thick descriptions of the detailed activities involved in map use.