On the need to re‐conceptualise sustainable tourism development

Recent years have witnessed the emergence of a dominant paradigm of sustainable tourism development, one which appears to chart a responsible course, balancing the requirements of tourism development with the protection of the environment. However, this paper argues that the predominant paradigm is too tourism‐centric, parochial and, therefore, inherently flawed, and that it effectively condones planning, management and policy approaches which fail to operationalise sustainable tourism in a manner consistent with the general aims and requirements of sustainable development. In particular, it is suggested that the tourism‐centric paradigm encourages inappropriate and inconsistent consideration of the scope and geographical scale of tourism's resource base, whilst also failing to adequately account for the intersectoral context of tourism development In order to re‐engage sustainable tourism development with its parental concerns (those of sustainable development generally), an alternative, extra‐parochial paradigm is proposed, whereby the remit of sustainable tourism development is re‐conceptualised primarily in terms of tourism's contribution to sustainable development.