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Explores the development and operations of Benetton, an Italian‐based fashion designer and manufacturer. In order to maintain its fast response time – a necessity to stay a leader in the highly transient world of international fashion – Benetton has developed unique relationships and operational processes, and employs state‐of‐the‐art technology. It still manages, however, to keep logistics costs contained.
Peter Dapiran (Mon,) studied this question.