Enhancing supply chain sustainability performance: the pivotal role of emerging technologies

Purpose This study aims to investigate the impact of sustainable supply chain practices on sustainability performance in North American and Canadian firms in a business-to-business (B2B) context, specifically focusing on the mediating role of emerging technologies. It aims to deepen the understanding of this complex relationship, contributing to both theoretical knowledge and practical applications. Design/methodology/approach This study collected data from supply chain managers in the USA and Canada using a mixed-methods approach that includes partial least squares structural equation modeling (PLS-SEM), necessary condition analysis (NCA) and importance-performance map analysis (IPMA). PLS-SEM was utilized to model the relationships between sustainable practices, emerging technologies and sustainability performance. NCA identified the essential conditions required for sustainability performance, while IPMA was used to assess the importance and performance of different constructs, helping to pinpoint areas where the managerial focus can yield the most significant improvements. Findings This study reveals that sustainable supply chain practices (SSCP) alone do not directly lead to enhanced sustainability performance. SSCP includes product design, procurement, investment recovery and social sustainability. Sustainability performance includes economic, environmental and social performance. Instead, adopting specific emerging technologies, particularly artificial intelligence, wearable devices and virtual reality, is crucial. A significant threshold identified is these technologies’ 80% adoption rate for substantial performance improvements. Furthermore, this study distinguishes the varying impacts of different technologies on economic, social and environmental aspects of sustainability. Originality/value This research offers new insights by showing that emerging technologies fully mediate the relationship between SSCP and performance. It expands on existing literature by detailing the specific impacts of various technologies, moving beyond the generalized approach seen in prior research. Specific impacts of emerging digital technologies on SSCP and performance remain underexplored in a B2B environment, and this research aims to address this gap.