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October 10, 2008Journal of Services Marketing

The role of store environmental stimulation and social factors on impulse purchasing

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AMAnna S. MattilaJWJochen Wirtz

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Mattila et al. (2008) studied this question.

synapsesocial.com/papers/6a11e63792637892a9a584d2https://doi.org/10.1108/08876040810909686
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