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This paper presents a comprehensive analysis of the evolving landscape of digital media consumption, with a specific focus on the impact of streaming services like Netflix. The study explores three critical dimensions: the rise of binge-watching, the application of agenda-setting theory to streaming platforms, and the transformation from traditional television broadcasting to on-demand streaming. Central to this examination is the cultural phenomenon of binge-watching, where we investigate its motivations, its psychological and social consequences, and its role as a reflection of wider shifts in media consumption patterns. The paper also applies the agenda-setting theory, traditionally linked to news media, to the context of digital streaming. This involves exploring how Netflix and similar platforms influence viewer choices and perceptions through their content selection and recommendation algorithms, potentially setting cultural and social agendas. The research also delves into the broader transformation in video consumption, examining the shift from scheduled programming to personalized, algorithm-based content delivery, and its effects on viewer habits, expectations, and the global media landscape. This study aims to provide a nuanced understanding of these changes, highlighting their implications for viewers, content creators, and policymakers. It contributes to academic discourse by offering insights into the dynamic and complex nature of modern media consumption, underlining the significance of streaming services in shaping the digital entertainment landscape and its broader societal and cultural impacts.
Ercegovac et al. (Sun,) studied this question.