Proactive privacy for a driverless age

Autonomous vehicles are on the cusp of disrupting the entire transportation industry and current privacy legislation is not yet equipped to deal with the changes being spurred by this innovation. This paper enumerates and elucidates on the various privacy concerns that are specific autonomous vehicles. It also proposes the principles of “Privacy-by-Design”, an industry trend pertaining to other arenas of privacy, be adapted and used for regulating privacy around autonomous vehicles. It calls for the NHTSA (National Highway Transportation Safety Administration), with guidance from the FCC, and the FTC, to use their expertise in creating administrative rules that will protect the privacy of the public. Having learned valuable lessons from recent privacy concerns in the mobile device industry, the Privacy-by-Design approach would help ease the transition into this useful, but potentially intrusive technology. Currently, privacy is receiving significant attention in publications, but with autonomous vehicles being a nascent industry, there is very little being said about the privacy concerns specifically pertaining to these technology autonomous vehicles. Recent strides in the technology and the legislative acceptance of these vehicles have made them a widely discussed topic, and thus makes a thorough discussion of privacy related specifically to this technology both timely and relevant. This paper provides an early assessment of an area of concern that is growing as rapidly as are autonomous vehicles. The technology is being proven effective and safe, so the real focus will shift to use concerns, like privacy. The autonomous vehicle industry is still early in its development, and there is imminent opportunity to anchor privacy into the fundamentals of autonomous vehicles, preempting numerous potential infringements.