Social marketing in the 21st century

Preface I. Introduction Chapter 1: Social Change, Social Problems and 21st Century Social Marketing Chapter 2: Creating and Framing the Agenda II. Social Problems and the Role of Social Marketing Chapter 3: The Structure of Social Problems Chapter 4: The Role of Social Marketing Chapter 5: Setting Priorities with Social Marketing III. Upstream Applications Chapter 6: Beyond Downstream Interventions: Influencing Communities Chapter 7: Structural Change: Influencing Law Makers and Regulators Chapter 8: Structural Change: Recruiting Business Allies Chapter 9: Recruiting Allies in the Media and Health-Care Communities IV. Conclusions Chapter 10: Repositioning Social Marketing for the 21st Century