Outshopping From Small Towns a British Case Study

Most of the published research on outshopping (consumers buying goods in places outside their home town) has been American. This is an analysis of outshopping from Newtown, Wales, UK. Information based upon a survey of over 300 households was collected relating to recent places of purchase for six different types of comparison goods. Generally, car owners were more likely, and older residents less likely to have recently purchased goods outside Newtown. Outshopping was also related to negative attitudes to Newtown′s shopping centre and positive attitudes to shopping else‐where. A logit regression analysis shows that demographic and attitudinal characteristics can both have important and independent effects upon outshopping behaviour. However, out‐shopping for do‐it‐yourself products, electrical goods and furniture appears less systematically related to these characteristics than does out‐shopping for clothing, footwear and furnishings.