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Online personal advertisements have recently become an easy, socially acceptable way to meet partners for dates or relationships. Because popular personals systems not only reflect but also have the potential to reshape how people attract one another, date, and fall in love, the design of these systems merits careful consideration. We present a survey of current styles of online personals, including searchable profile listings, personality matching, and social network systems. Finally, we encourage the community to study this booming phenomenon.
Fiore et al. (Sat,) studied this question.