Role of green brand image on brand loyalty in technology Products

Key Points

• This research aims to explore how a green brand image influences loyalty towards technology products.
• Examined the relationship between green brand image and brand loyalty in technology products.
• Utilized survey data collected from technology product consumers.
• Analyzed consumer perceptions and attitudes towards green branding.
• Found that a positive green brand image significantly enhances brand loyalty among consumers of technology products.
• Identified key factors that contribute to the perception of a brand as environmentally friendly.