January 1, 1999

Marketing in the Network Economy

Key Points

Key points are not available for this paper at this time.

Abstract

As the twenty-first century dawns, marketing is poised for revolutionary changes in its organizational context, as well as in its relationship with customers. Driven by a dynamic and knowledge-rich...

Demander à l'IA

Bookmark

Cite This Study

Achrol et al. (Fri,) studied this question.

synapsesocial.com/papers/6a16a671b13aec50ea6b5468 https://doi.org/https://doi.org/10.2307/1252108

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Managing 21st century network organizations1992 · 672 citations
2Strategy and the new economics of information1999 · 671 citations
3Eclipse of the Public Corporation1999 · 1,726 citations
4Economic Action and Social Structure: The Problem of Embeddedness1985 · 28,233 citations
5The “New Network Analysis” and Its Application to Organizational Theory and Behavior1996 · 42 citations

Demander à l'IA

Bookmark