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October 19, 2022Journal of Marketing ResearchOpen Access

Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking

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Authors

YLYitian LiangZHZhongqiang HuangLSLei Su

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Liang et al. (2022) studied this question.

synapsesocial.com/papers/6a16d4931375058a290565e3https://doi.org/10.1177/00222437221136491
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