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This study examines the relationship between a firm’s CSR and IT-enabled innovation activities and its effect on market performance using more accurate, comprehensive, and practical measures, Environmental, Social, and Governance, Innovation Premium, and Tobin’s Q. This study finds that, while a firm’s CSR and IT-enabled innovation have a positive impact on its long-term financial value, a varying degree of interaction effect exists between the two depending on the firm’s available financial resources.
Jung et al. (Tue,) studied this question.