The Role of Thin‐Slice Judgments in Consumer Psychology

This article examines the potential theoretical and practical contributions that thin‐slice judgments may offer to consumer psychology. We begin by exploring thin‐slice judgments in the context of existing consumer information processing research. Then, we discuss the antecedents of thin‐slice judgments, the type of processing that may underlie and impact thin‐slice judgment formation. Finally, we review the potential consequences of thin‐slice judgments and investigate applications within the consumer domain.