October 1, 2000

Marketing Niche Entry Decisions: Competition, Learning, and Strategy in Tokyo Banking, 1894-1936.

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Abstract

An organization's choice of a branch location can be analyzed as a market niche entry decision. This study builds theory on how an organization's decision makers evaluate market niches on the basis...

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Cite This Study

Henrich R. Greve (Sun,) studied this question.

synapsesocial.com/papers/6a1a11730ef26ba216f6aee8 https://doi.org/https://doi.org/10.2307/1556412

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