October 1, 1986

Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory

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Abstract

Keith B. Murray, John R. Montanari, Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory, The Academy of Management Review, Vol. 11, No. 4 (Oct., 1986), pp. 815-827

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Murray et al. (Wed,) studied this question.

synapsesocial.com/papers/6a1a7b477ff99bba0645be13 https://doi.org/https://doi.org/10.5465/amr.1986.4284013

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