Researching new media and social diversity in later life

As societies are ageing and mediatizing at the same time, it becomes both timely and relevant to develop particular perspectives on the role and meaning of media for older people. The diversity and inequality in the lived experience of the ageing population in the new media environment constitute a blind spot in current research. In this essay, we bring literatures of (cultural) ageing studies and (new) media studies into conversation with each other by asking what future directions for research on older people and their media lives from the particular perspective of social diversity could be. We propose three key interventions: developing a focus on social stratification and inequality broadly conceived; designing research with a life course perspective rather than reducing people to age groups; and focusing empirical work looking at the various ways people ‘do’ media in an ensemblematic way.