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THE BRITISH DESIGN INNOVATION GROUP is a leader in design‐management research. In gathering information from a broad cross‐section of companies, one of its goals has been to distill objective data on the benefits and strategic role of design in business. Robin Roy reviews two major studies he and his colleagues have completed, and proposes an agenda for the future with respect to both the content of analysis and the methodologies used for collecting and analyzing input.
Robin Roy (Fri,) studied this question.