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Despite the proliferation and widespread usage of simulation games in the field of business education, the pedagogical value of this instructional aid remains unclear. The present study, using a controlled setting, sought to determine whether incorporating a business simulation game in a principles of marketing course improves the acquisition of marketing knowledge. The results suggest that simulation games are an effective means by which to improve quantitative skills but are not an effective means by which to improve the acquisition of applied or theoretical knowledge.
Whiteley et al. (Wed,) studied this question.