What question did this study set out to answer?

This research aims to analyze consumer support for government policies regulating ultra-processed foods in the U.S.

June 3, 2026Open Access

The politics of processed foods: Consumer perceptions of policies targeting ultra-processed foods

Key Points

This research aims to analyze consumer support for government policies regulating ultra-processed foods in the U.S.
Survey conducted with 990 U.S. consumers.
Evaluated support for six proposed policies: two information-based, three restriction-based, and one price-based.
Analyzed the impact of consumer perceptions, subjective knowledge, and demographics on policy support.
Information-based policies received the highest support among consumers.
Support for UPF taxation was the lowest among the proposed policies.
Policy support varied significantly based on consumer perceptions and demographics.

Abstract

This paper examined U.S. public support for six potential government policies designed to regulate ultra-processed foods (UPFs). Specifically, we consider support for two information-based policies (defining UPFs and providing dietary recommendations around UPFs); three restriction-based policies (UPF restrictions in grocery stores, schools, and food assistance programs); and one price-based policy (taxing UPFs). Survey results from 990 U.S. consumers showed the highest support for information-based policies, with the least support for UPF taxation. Additionally, there was considerable heterogeneity in policy support based on perceptions of UPFs, subjective knowledge, and demographics. These results may help policymakers gauge public sentiment around and appetite for regulating UPFs in the U.S.

Read Full Paperexternally

Demander à l'IA

Bookmark

View Full Paper