A whisper of salvation: American psychologists and religion in the popular press.

The advocates of the new psychology that emerged at the end of the 19th century were faced with a need to gain support from a public that was searching for a new basis for social and political order, yet was chary of any science identified with godless materialism. The first generation of American psychologists was faced with the dilemma of defining their approach as distinct from the old psychology while defusing public concern about the materialistic implications of their new science. Many of these new psychologists developed a rhetorical strategy of incorporating religious sentiment into their writing for the popular press. Their strategy emphasized the harmony of the new science with religious faith and stressed the moral qualities of psychological work.