The Motivation to Become Indigenous Entrepreneurs Among the Orang Asli

Entrepreneurship provides an essential business opportunity to contribute to the economy and development of a nation. Jabatan Kemajuan Orang Asli (JAKOA) has encouraged Orang Asli to be more active in business, especially tourism. However, only 318 Orang Asli were registered as indigenous entrepreneurs with JAKOA from 2016 to 2020 and whose businesses are still active today. Therefore, this study aims to understand what may motivate the Orang Asli to become indigenous entrepreneurs. This study employs semi-structured in-depth interviews to collect data from Orang Asli entrepreneurs involved in tourism-related businesses. According to the findings, the Orang Asli are motivated to become indigenous entrepreneurs because of the following reasons: to create job opportunities and income for the community, generate funds for the community, increase demand for tourist activities at their place, pursue personal interests and hobbies, promote and preserve the culture and lastly improve perceptions towards Orang Asli’s socioeconomic status. The findings provide a reference for the relevant authorities to strengthen training or entrepreneurship programs to support Orang Asli in pursuing indigenous entrepreneurial activities in the tourism-related business.