Coffee Distribution Model with Blockchain Technology to Increase The Transparency of Local Coffee Distribution

Coffee is a popular drink all over the world. Its composition and characteristics are influenced by several factors, such as geographical and plant origin, harvesting and roasting conditions, and the brewing method used. With the increasing consumption of coffee, the demand for its high quality and authenticity naturally increases as well. Unfortunately, at the same time, there is a lot of counterfeiting of coffee due to the lack of distribution transparency to support coffee sales, and this is a problem that becomes an issue in this research. The low transparency of coffee distribution is one of the crucial problems faced by the coffee industry. This problem arises because there is no transparent and accountable coffee distribution monitoring mechanism. On the other hand, blockchain technology can make transactions with high transparency and data security. Therefore, as a solution to the problem of coffee counterfeiting, we offer the adoption of distribution and sales using blockchain technology to increase the transparency of coffee distribution from coffee farmers to customers. The research method uses a qualitative approach by identifying problems through literature reviews and interviews with stakeholders involved in coffee distribution. The result of this research is a conceptual model of coffee distribution using blockchain technology. At the end, a simulation with sample data will be shown using the blockchain algorithm.