Getting Ready for Blizzards: Preparation Levels in the Winter of 1977–1978

Abstract Preparation for blizzard conditions by respondents in Wood County, Ohio, in 1977–1978 was higher than expected; a majority of those who received warnings responded with further preparation, but planned little more preparation for the winter of 1978–1979. The best predictors of preparation were: place of residence, age, marital status, sex, and occupation. Variables best predicting plans to prepare for the approaching winter were: maintenance expense incurred as a result of the winter of 1977–1978, marital status, the number of family members at home during the blizzard, and place of residence. The respondents had a reasonably clear understanding of their actual situation; there was little evidence to suggest they were poorly prepared and unrealistic at the same time. Further examination of the theory of “bounded rationality” to determine conditions under which it is most useful is suggested.