Market orientation in social housing management

States that social housing has traditionally been provided through bureaucratic mechanisms, and as a consequence landlords have operated mainly in a task‐oriented way. Reports that many governments in Europe have transformed their housing systems to include or to reinforce market principles in the hope that this could lead to a more efficient social housing system. Argues that market orientation should be reinforced in the social rented sector. Concludes that in the methods from the private sector the emphasis naturally lies on financial performance, so social landlords must find ways to incorporate social returns in their decisions.