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Journal Article Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration Get access Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration. By John Sutton. (Cambridge, Mass. and London: The MIT Press, 1991. Pp. 577. £29.95 hardback. ISBN 0 262 19305 1.) Roger Clarke Roger Clarke University of Wales Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 102, Issue 415, 1 November 1992, Pages 1576–1577, https://doi.org/10.2307/2234834 Published: 01 November 1992
Clarke et al. (Sun,) studied this question.