How Award‐Winning SMEs Manage the Barriers to Innovation

Much attention has been focused on increasing the so‐called ‘innovation quotient’ of national manufacturing economies. In particular, there has been widespread interest in revealing and examining those barriers that impede innovation, the suggestion being that the removal of such barriers constitutes a prerequisite for successful innovation. This study reports on the experiences of eight firms who had received a UK Design Council ‘millennium product’ award for ‘groundbreaking’ innovation. The implication of the award is that these firms should have overcome any barriers they faced and therefore act as exemplars of how to manage innovative new product development. However, the research shows that the firms were as likely to ignore barriers as they were to address them. Living with a barrier as an alternative to overcoming it is clearly an acceptable strategy for a number of these award winners. The study reports on how the firms managed the various barriers that they encountered.