The Roles of Perceived Inhibitors and Facilitators in Pleasure Travel Destination Decisions

The vacation destination choice is conceptualized as a three-stage sequential decision consisting of an early evoked set, a late evoked set, and a final destination decision. A longitudinal survey approach is used to explore the role of perceived inhibitors and facilitators in formulating a late evoked set of destinations from an early evoked set, and in selecting a final vacation destination from the late evoked set of destinations. Multi-item scales were developed to measure inhibitors and facilitators at both stages. Results of the hypotheses tests suggested that facilitators were most influential in whether a potential destination in the early evoked set was selected for the late evoked set, whereas inhibitors were most influential in whether an alternative in the late evoked set was selected as a final destination.