By improving customer experience, accessibility, and service efficiency, financial technology (FinTech) and innovation have drastically changed the banking industry. This study looks at Satara District Central Cooperative Bank customers' satisfaction with FinTech services. The purpose of the study is to examine how consumers view digital banking services, including internet banking, mobile banking, ATM services, UPI transactions, and SMS alerts, and to assess how these features affect overall satisfaction levels. Reports, journals, and official bank publications provided secondary data, while a structured questionnaire with a Likert scale was used to collect primary data from a subset of the bank's customers. The data was interpreted using statistical techniques like correlation analysis, mean scores, and percentage analysis. The results show that customer satisfaction is highly influenced by transaction speed, security features, ease of use, and service dependability. However, difficulties were also noted, such as rural customers' lack of digital literacy and sporadic technical problems. The study comes to the conclusion that cooperative banking institutions can increase customer trust and operational efficiency through the successful application of FinTech innovations. It implies that in order to attain greater satisfaction, ongoing technological advancements, customer awareness campaigns, and improved cybersecurity measures are crucial.
Manisha M. Chavan (Fri,) studied this question.