In the digital economy, digital marketing has come out as an essential promoter of entrepreneurship development. This study aims to investigate the role of digital marketing on the growth of entrepreneurship. The researcher uses secondary data to employ the influences of digital marketing on entrepreneurship. Data was derived from Government reports, policy documents, industry publications and peer reviewed journals. The study explores how digital marketing tools promote customer acquisition, adaptability, creativity and market competitiveness by employing the Resource-Based View, Diffusion of Innovation theory and Competitive Advantage framework. Special attention is placed on the Indian entrepreneurship ecosystem supported by programs such as Startup India, Digital India, Atmanirbhar Bharat and MSME digitalization initiatives. The results show that digital marketing significantly lowers barriers to market entry, increases cost-effectiveness and promotes data-driven decision-making. But security risks and a lack of digital skills continue to be major challenges. By incorporating theoretical and policy perspectives into an integrated framework for digital entrepreneurship, the study adds to the existing pool of literature.
Goyal et al. (Fri,) studied this question.