What type of study is this?

This is a Quantitative Techniques study.

September 5, 2025Open Access

The Influence of E-Promotion, Viral Marketing, and Social Proof on Purchasing Decisions at E-Commerce Shopee in Sidoarjo

Key Points

E-promotion, viral marketing, and social proof significantly impact purchasing decisions in e-commerce.
Analysis reveals that all three factors are integral to consumer choice, with various metrics analyzed.
The study utilized multiple linear regression to assess the relationship between marketing methods and buying behavior.
Findings suggest that leveraging social proof can enhance the effectiveness of e-commerce strategies.

Abstract

The purpose of this study is to ascertain how social proof, viral marketing, and e-promotion affect consumer choices. This study's methodology makes use of quantitative techniques. Purposive sampling was the method employed in this study, which had 96 respondents in total. Questionnaires were sent as part of the data-gathering strategy. Multiple linear regression analysis, traditional assumption test analysis, and hypothesis testing using theSPSS 26 application analysis tool is an example of a data analysis methodology. This study may draw a number of conclusions from the testing and discussion outcomes, including the following: E-promotion, viral marketing, and social proof all affect e-commerce purchase decisions. Sidoarjo's Shopee. Keywords: E-Promotion; Viral Marketing; Social Proof; Purchase Decision

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Cite This Study

Khoironi et al. (Sun,) studied this question.

synapsesocial.com/papers/68bb4def6d6d5674bcd01e0c https://doi.org/https://doi.org/10.35508/jom.v18i2.20703

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