Influence of Promotion, Ease of Use, and Online Customer Ratings on Purchasing Decisions at ShopeeFood (Case Study of Muhammadiyah University of Sidoarjo Students)

This research aims to test the influence of promotions, ease of use, and online customer ratings on purchasing decisions made at ShopeeFood. The method used is a quantitative approach, utilizing primary data through questionnaires distributed via Google Form, as well as secondary data from previous research. The study used non-probability sampling techniques for data collection. Data analysis uses multiple linear regression which includes instrument tests, classical assumption tests, T tests, and coefficient of determination tests facilitated by the SPSS Version 25 program. The research results show that promotions have a positive and significant effect on purchasing decisions at ShopeeFood. Ease of use has a positive and significant influence on purchasing decisions at ShopeeFood. Online customer ratings have a positive and significant influence on purchasing decisions at ShopeeFood.