This research aims to test the influence of promotions, ease of use, and online customer ratings on purchasing decisions made at ShopeeFood. The method used is a quantitative approach, utilizing primary data through questionnaires distributed via Google Form, as well as secondary data from previous research. The study used non-probability sampling techniques for data collection. Data analysis uses multiple linear regression which includes instrument tests, classical assumption tests, T tests, and coefficient of determination tests facilitated by the SPSS Version 25 program. The research results show that promotions have a positive and significant effect on purchasing decisions at ShopeeFood. Ease of use has a positive and significant influence on purchasing decisions at ShopeeFood. Online customer ratings have a positive and significant influence on purchasing decisions at ShopeeFood.
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Tina et al. (2024) studied this question.
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