Why Do Investors Behave Irrationally in the Cryptocurrency and Emerging Stock Markets?

The popularity of cryptocurrencies as alternative investments has grown in recent years. However, it remains unclear whether cryptocurrency investors behave irrationally in a similar way to emerging market investors. Using a systematic literature review, this study aims to compare the factors related to the presence of behavioural biases in the cryptocurrency and emerging stock markets. This study highlights similarities and differences between cryptocurrency and emerging stock market investor behaviour. Thus, the study's novelty arises from comparing the role of behavioural inclinations in cryptocurrency and emerging stock markets. The findings indicate that the small amount or lack of available information about small-cap emerging stocks or cryptocurrencies may reinforce investor sentiment and herding behaviour. The herding behaviour among investors in both markets may stem from following the most popular investment trends. Investors in cryptocurrency and emerging stock markets also tend to overreact to market sentiment and changes in market conditions. Extreme market conditions may affect the strength of herding behaviour, disposition effect, price clustering, anomalous behaviour, investor sentiment and uncertainty. Thus, cryptocurrency and emerging stock markets are informationally inefficient most of the time, whilst investors’ irrationality may be more pronounced during certain periods. Furthermore, investors’ behaviour in the cryptocurrency and emerging stock markets is more consistent with the adaptive market hypothesis than the efficient market hypothesis. This research suggests that cryptocurrency and emerging stock market investors should actively manage investment portfolios. Policymakers should be more concerned about information accessibility and quality, especially in the case of small-cap investment assets. JEL codes: G14;G15;G41