March 3, 2026Open Access

Defining and decoding skin glow of women with skin phototype IV + living in South Africa: Part 1

Key Points

Skin glow is tied to hydration and moisturization, which many consumers prioritize.
Consumers express different challenges and product preferences in achieving skin glow.
This analysis addresses gaps in literature regarding African women's skincare needs.
Findings highlight the unique perceptions of skin glow within the South African context.

Abstract

Our findings showed that SA consumers used varying terminology to describe skin glow, utilized different products to achieve it and experienced unique challenges that hindered their skin glow. Additionally, most consumers emphasized a strong link between hydration, moisturization and glow, indicating that these elements are essential for glowing skin. This study contributes towards addressing the paucity of literature that explores the attributes of African skin of women living in Africa and is the first to decode the perception of skin glow amongst these consumers.

Defining and decoding skin glow of women with skin phototype IV + living in South Africa: Part 1

Key Points

Abstract

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