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Observational analysis reveals the importance of hydration and moisturization for skin glow in South African women, suggesting a need for tailored skincare approaches.
Our findings showed that SA consumers used varying terminology to describe skin glow, utilized different products to achieve it and experienced unique challenges that hindered their skin glow. Additionally, most consumers emphasized a strong link between hydration, moisturization and glow, indicating that these elements are essential for glowing skin. This study contributes towards addressing the paucity of literature that explores the attributes of African skin of women living in Africa and is the first to decode the perception of skin glow amongst these consumers.
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Flament et al. (2026) studied this question.
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