What question did this study set out to answer?

The research aims to analyze how contemporary information technologies impact graphic design practices and branding effectiveness.

April 16, 2026Almanac Culture and Contemporaneity0 citationsOpen Access

Information technologies in graphic design: Trends and prospects

MSMykola SVERHUNKyiv National University of Technologies and Design AOAlla Osadcha DDDmytro Dobrovolskyi

Key Points

The research aims to analyze how contemporary information technologies impact graphic design practices and branding effectiveness.
Examined design projects from platforms like Behance, Dribbble, and Figma Blog.
Developed a classification framework for integrating VR and AR technologies.
Conducted case studies with leading design studios during 2024-2025.
Teams utilizing cloud-based platforms improved work sharing efficiency by 71%.
Adoption of Figma increased design delivery speed by 50%.
83% of creatives used generative AI, with two-thirds reporting 20% time savings.
3D model interactions increased purchase likelihood by 27%, while AR raised it by 65%.

Abstract

The purpose of this research was to analyse the impact of contemporary information technologies on graphic design practices and their effectiveness in branding and advertising projects. The study examined real-world design projects from platforms including Behance, Dribbble, and Figma Blog, alongside case studies from leading studios – Ramotion, UXDA, Nickelfox – implemented during 2024-2025. A systematic classification framework was developed for integrating virtual reality and augmented reality technologies and cloud-based prototyping into graphic design workflows. the results showed that teams consistently working with cloud-based collaboration platforms were 71% more likely to share work in progress within defined time frames and 72% more likely to engage key stakeholders in structured reviews, which was associated with a reduction in late-stage rework. Evidence from the Vanguard case study indicated that the adoption of Figma resulted in a 50% increase in design delivery speed. Adobe’s 2024 global study found that 83% of creative professionals used Generative Artificial Intelligence in their work, with nearly two thirds reporting around 20%-time savings on task completion. Research confirmed that full implementation of collaborative technologies can raise knowledge-worker productivity by 20-25%. In e-commerce applications, interaction with 3D models increased the likelihood of purchase by 27%, while augmented reality interaction raised purchase likelihood by 65%. Figma held a leading position in the interface design market, accounting for 82.3% usage, with more than 13 million monthly active users and adoption across 95% of Fortune 500 companies. The study identified three primary adoption patterns: hybrid workflows combining 2D and 3D tools, progressive augmented reality/virtual reality integration for client presentations, and cloud-first collaborative approaches. The developed framework enabled designers to select optimal technology combinations based on specific project requirements, client expectations, and available resources, facilitating successful digital transformation in graphic design practice. The practical significance lies in providing evidence-based guidelines for Ukrainian design studios to enhance international competitiveness and contribute to post-war economic recovery through creative industries

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