The purpose of this research was to analyse the impact of contemporary information technologies on graphic design practices and their effectiveness in branding and advertising projects. The study examined real-world design projects from platforms including Behance, Dribbble, and Figma Blog, alongside case studies from leading studios – Ramotion, UXDA, Nickelfox – implemented during 2024-2025. A systematic classification framework was developed for integrating virtual reality and augmented reality technologies and cloud-based prototyping into graphic design workflows. the results showed that teams consistently working with cloud-based collaboration platforms were 71% more likely to share work in progress within defined time frames and 72% more likely to engage key stakeholders in structured reviews, which was associated with a reduction in late-stage rework. Evidence from the Vanguard case study indicated that the adoption of Figma resulted in a 50% increase in design delivery speed. Adobe’s 2024 global study found that 83% of creative professionals used Generative Artificial Intelligence in their work, with nearly two thirds reporting around 20%-time savings on task completion. Research confirmed that full implementation of collaborative technologies can raise knowledge-worker productivity by 20-25%. In e-commerce applications, interaction with 3D models increased the likelihood of purchase by 27%, while augmented reality interaction raised purchase likelihood by 65%. Figma held a leading position in the interface design market, accounting for 82.3% usage, with more than 13 million monthly active users and adoption across 95% of Fortune 500 companies. The study identified three primary adoption patterns: hybrid workflows combining 2D and 3D tools, progressive augmented reality/virtual reality integration for client presentations, and cloud-first collaborative approaches. The developed framework enabled designers to select optimal technology combinations based on specific project requirements, client expectations, and available resources, facilitating successful digital transformation in graphic design practice. The practical significance lies in providing evidence-based guidelines for Ukrainian design studios to enhance international competitiveness and contribute to post-war economic recovery through creative industries
SVERHUN et al. (Mon,) studied this question.