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September 10, 2025

The Evolving Field of Graphic Design: Challenges and Opportunities in the Integration of Artificial Intelligence

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Interpretative phenomenological analysis reveals changing roles and ethical concerns in graphic design, suggesting a need for adaptive strategies.

AI has altered the role of graphic designers, shifting them from creators to curators and collaborators.
Participants expressed concerns about authorship and originality amidst AI's ability to enhance design efficiency.
The study utilized interpretative phenomenological analysis to explore the experiences of ten Indonesian graphic designers.
Cultural perspectives are crucial in shaping how designers adapt to and integrate AI into their workflows.

Rosyida et al. (2025) studied this question.

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Interpretative phenomenological analysis reveals changing roles and ethical concerns in graphic design, suggesting a need for adaptive strategies.