December 1, 1983

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

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Abstract

Journal Article Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations Get access Meryl Paula Gardner Meryl Paula Gardner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 310–318, https://doi.org/10.1086/208970 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 December 1983

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Meryl P. Gardner (Thu,) studied this question.

synapsesocial.com/papers/6a0dd2be6e03bc61cb09f1ee https://doi.org/https://doi.org/10.1086/208970

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